Post by account_disabled on Jan 2, 2024 1:39:24 GMT -5
Dedramatizing the situation we are experiencing - with the impossibility of meeting with family, going to the legendary Christmas dinners with friends and co-workers - is the idea that Pacharán Zoco has had for its 2020 Christmas campaign , baptized as ' Sobremesa 2.0 2.0' where they claim to be able to continue having our traditions, even if it is through a screen. Who would imagine a Christmas Eve with half a body in pajamas? Who would think of a family gathering with your mother-in-law and you in your underwear or the possibility of silencing your brother-in-law when he talks too much at the Christmas dinner? This year the holiday becomes different but we cannot let it ruin what is truly important: spending time with our families and friends, even if it is from a distance. In this new context, Zoco launches this campaign - which will be seen through Pacharán Zoco's digital channels with amplification in different media - that encourages celebrating this Christmas with the same spirit as always , despite not being able to physically be with family, friends or co-workers. Because if one thing is clear, it is that: "The form may change, but not what we are."
Health restrictions will make these Christmas holidays totally special, and that does not mean we should interrupt our most authentic traditions of sharing with those we love most. We can continue doing it, even Phone Number List if it is through a screen , we can continue joking, arguing, laughing, remembering anecdotes, making plans and even singing Christmas carols. The world can change, but our desire to get together, even if it is virtual, never," commented Jorge Blesa, Brand Manager of After-meal Spirits at Grupo Zamora, referring to the new digital campaign that Pacharán Zoco has launched this Christmas. Celebrate this Christmas digitally This new campaign "Sobremesa 2.02.0" designed and produced by Findasense, a consultancy and digital agency specialized in customer experience, shows what the virtual version of the after-mesa of this holiday will be like , starting with the example of Christmas Eve with an approach that satirizes the details more subtle ones that represent the glitches and licenses that occur in our digital connections: Calls that drop, participants that freeze, mute, or take a call from the bathroom.
Despite the strangeness that it may still generate for us, hybridity is part of our lives, the physical and digital world have completely merged, bringing new experiences. The Pacharán Souk, the first pacharán to be marketed , is the first that has wanted to empathize, integrate and support digital meeting formats that can continue to keep our traditions alive," explained Federico Khaski, Global Content Lead, Innovation Leader at Findasense. . If you do not see the embedded video correctly, click here DATA SHEET Title: Sobremesa 2.0 2.0 Client: Zoco, Grupo Zamora (Marta Baquero and Jorge Blesa) Sector: Alcoholic beverages Consultant/Agency: Findasense Creative General Director: Federico Khaski Creative Director: Augusto Herreros Casañé Art directors: Keka Martín, Paloma Rodríguez, Wilson Rodríguez Editor: Federico Khaski, Augusto Herreros Casañé Video producer: César Unda, Jesús Dávila Video editor: Daniel Bailer Production house: Whiskey Films Pieces: Videos, Digital Ads, Social media campaign.
Health restrictions will make these Christmas holidays totally special, and that does not mean we should interrupt our most authentic traditions of sharing with those we love most. We can continue doing it, even Phone Number List if it is through a screen , we can continue joking, arguing, laughing, remembering anecdotes, making plans and even singing Christmas carols. The world can change, but our desire to get together, even if it is virtual, never," commented Jorge Blesa, Brand Manager of After-meal Spirits at Grupo Zamora, referring to the new digital campaign that Pacharán Zoco has launched this Christmas. Celebrate this Christmas digitally This new campaign "Sobremesa 2.02.0" designed and produced by Findasense, a consultancy and digital agency specialized in customer experience, shows what the virtual version of the after-mesa of this holiday will be like , starting with the example of Christmas Eve with an approach that satirizes the details more subtle ones that represent the glitches and licenses that occur in our digital connections: Calls that drop, participants that freeze, mute, or take a call from the bathroom.
Despite the strangeness that it may still generate for us, hybridity is part of our lives, the physical and digital world have completely merged, bringing new experiences. The Pacharán Souk, the first pacharán to be marketed , is the first that has wanted to empathize, integrate and support digital meeting formats that can continue to keep our traditions alive," explained Federico Khaski, Global Content Lead, Innovation Leader at Findasense. . If you do not see the embedded video correctly, click here DATA SHEET Title: Sobremesa 2.0 2.0 Client: Zoco, Grupo Zamora (Marta Baquero and Jorge Blesa) Sector: Alcoholic beverages Consultant/Agency: Findasense Creative General Director: Federico Khaski Creative Director: Augusto Herreros Casañé Art directors: Keka Martín, Paloma Rodríguez, Wilson Rodríguez Editor: Federico Khaski, Augusto Herreros Casañé Video producer: César Unda, Jesús Dávila Video editor: Daniel Bailer Production house: Whiskey Films Pieces: Videos, Digital Ads, Social media campaign.