Post by account_disabled on Dec 20, 2023 3:35:39 GMT -5
I started the digital marketing part of my professional life in September 2009. My first meeting ended with a sale and I created a structure in November 2009. Since then, I have helped many companies , of all sizes and in very diverse industries to better understand how digital changes impact them, how to face them and adapt to them. I partnered with profiles with complementary skills, particularly technical ones since I am not a digital technician. My specialty is rather linked to strategy, to the definition of action plans, but not to technical development. Clients who have used my/our services Our clients are VSEs, start-ups, SMEs or large accounts.
Their business: insurance (AG2R, AXA, Caagis, Chubb, CNP, Groupama), financial Email Data products (AMF, Neuflize bank), consumer products (Coca Cola, Daddy Sucre, Whirlpool), office real estate (BNP Real Estate, CBRE), residential real estate (Bouygues Immobilier), energy (EDF, ENGIE, CRE), BtoB products (Hilti, Nespresso), shows (Crazy Horse, Notre Dame de Paris musical) , industry (Daimler, Esterline), administrations (CESE, Ministry of Agriculture, Ile de France Region), IT (LinkedIn, Oracle), events (Reed), e-commerce (Rue of Commerce), the pharmaceutical industry (Sanofi)… Their playgrounds: France, Europe or internationally. This represents a very wide diversity of sectors and issues. But one point in common: understanding how developments linked to digital will affect the company and evolve its business model.
My role in these missions My interventions are more specifically linked to understanding digital and strategy. Operational implementation is ensured by my partners, by internal client teams or by other service providers. It happens that companies choose different partners between those who define the strategy and those who implement it. Over these 10 years, I have acquired quite strong convictions, which do not always agree with common thinking. I have shared this, from a theoretical and practical point of view (using business cases) in various articles published on my blog or on LinkedIn. Another common point of these missions: a fairly short duration. People have often come to me for a specific problem: training, a training program, an audit, a strategic analysis or recommendation, a content strategy, inbound marketing, social selling, the development of a site.
Their business: insurance (AG2R, AXA, Caagis, Chubb, CNP, Groupama), financial Email Data products (AMF, Neuflize bank), consumer products (Coca Cola, Daddy Sucre, Whirlpool), office real estate (BNP Real Estate, CBRE), residential real estate (Bouygues Immobilier), energy (EDF, ENGIE, CRE), BtoB products (Hilti, Nespresso), shows (Crazy Horse, Notre Dame de Paris musical) , industry (Daimler, Esterline), administrations (CESE, Ministry of Agriculture, Ile de France Region), IT (LinkedIn, Oracle), events (Reed), e-commerce (Rue of Commerce), the pharmaceutical industry (Sanofi)… Their playgrounds: France, Europe or internationally. This represents a very wide diversity of sectors and issues. But one point in common: understanding how developments linked to digital will affect the company and evolve its business model.
My role in these missions My interventions are more specifically linked to understanding digital and strategy. Operational implementation is ensured by my partners, by internal client teams or by other service providers. It happens that companies choose different partners between those who define the strategy and those who implement it. Over these 10 years, I have acquired quite strong convictions, which do not always agree with common thinking. I have shared this, from a theoretical and practical point of view (using business cases) in various articles published on my blog or on LinkedIn. Another common point of these missions: a fairly short duration. People have often come to me for a specific problem: training, a training program, an audit, a strategic analysis or recommendation, a content strategy, inbound marketing, social selling, the development of a site.