Post by account_disabled on Dec 11, 2023 5:21:04 GMT -5
This action could be, for example, downloading some material, visiting a page, opening or clicking on a specific email, among other things. From this trigger, automatically, always with the intention of taking the reader towards the previously determined objective. Therefore, it is very important that you define what your objective is with that flow before starting to set it up, regardless of what the goal is. I feel like setting up a nutrition flow. Where do I start? 1- Determine your objective To know how we are going to get to a certain place, it is necessary, first, to know where we want to get to. Therefore, there is no point in creating a nutrition stream if you don't know what your goal is.
Whether your purpose is to take the lead to the next stage Phone Number List of the Sales Funnel , whether it is to achieve a business opportunity, or just to educate your contacts, the content of the flow can only be created when your objective is very clear. 2- Determine the trigger that will trigger the emails The "trigger", as stated above, is the entry condition into the flow. It can be, for example, filling out a capture page, entering a targeting list, visiting a page relevant to your strategy, and so on. 3- Determine what segmentation will receive the emails Let's say you sell women's and men's shoes and your goal with the flow is to have contacts buy shoes for themselves at the end of the flow.
If you have information on the sex of the leads in your database, it may be interesting to create a flow focused on men and one on women, since the communication with each of these audiences is different. You can also segment by the stage of the purchase journey that the lead is in, by the position held by them, or by any information you may have in your database that has the possibility of affecting your approach with your contacts. 4- Scope the flow and content of the emails The time has come to get to work. It is always very important that you take into consideration the stage of the purchase journey in which the lead is.
Whether your purpose is to take the lead to the next stage Phone Number List of the Sales Funnel , whether it is to achieve a business opportunity, or just to educate your contacts, the content of the flow can only be created when your objective is very clear. 2- Determine the trigger that will trigger the emails The "trigger", as stated above, is the entry condition into the flow. It can be, for example, filling out a capture page, entering a targeting list, visiting a page relevant to your strategy, and so on. 3- Determine what segmentation will receive the emails Let's say you sell women's and men's shoes and your goal with the flow is to have contacts buy shoes for themselves at the end of the flow.
If you have information on the sex of the leads in your database, it may be interesting to create a flow focused on men and one on women, since the communication with each of these audiences is different. You can also segment by the stage of the purchase journey that the lead is in, by the position held by them, or by any information you may have in your database that has the possibility of affecting your approach with your contacts. 4- Scope the flow and content of the emails The time has come to get to work. It is always very important that you take into consideration the stage of the purchase journey in which the lead is.