Post by lizaseo11 on Nov 9, 2024 5:36:49 GMT -5
EO, marketing, SMM and SERM - all these are processes and tasks that increase the conversion of the site. However, it is impossible to achieve high conversion without a high-quality site layout. You can be in the TOP of search results, your site can be visited by thousands of people daily, but the conversion will be minimal.
That is why creating a high-converting website layout is a must for those who want to get more leads and customers. To do this, you need to follow 9 simple steps, which we will discuss below.
1. Simplify navigation
Hicks Law found in their research that the more choices you provide to a user, the longer they take to make a choice and the better they engage with the site. While longer time on site is good for business, too many choices can confuse the visitor, which can negatively impact their final decision.
The conclusion is: make the layout intuitive. The menu should include common elements such as the contact page, “About us”, blog, services, etc. These elements will be enough for simple and clear navigation of visitors.
2. Use free space
One of the mandatory steps in creating a high-quality website layout is the use of free space.
This doesn't mean you should leave white space between images and blocks. It means you should use it to direct users in the expected direction, such as CTA buttons.
How to Design Website Layout 2
A good example of this rule is demonstrated by Google. On the home page it is immediately clear what the user should do and there are no elements that distract him from the goal.
So, leave some white space and don't use a lot of elements (images, graphics, paragraphs, etc.) that make it difficult for users to take their next steps.
3. Use the right color scheme
We have shopify website design dedicated a separate article to this point, which details the meaning of colors in website design .
In short, 85% of online shoppers said that the color scheme of a website largely determines their purchasing decisions. The psychology of using the right color schemes is very important for marketers, especially when it comes to web design and website layouts.
How to Design Website Layout 5
4. Don't forget about the correct placement of text elements
When designing a website, you can delegate the task of creating the text to the main copywriter. However, you must know where this text should be placed to achieve maximum conversion.
How do you determine what elements should be on your site, what sections and where they should be placed for best conversion? Luckily, we've already written a detailed guide on how to create the perfect landing page and use 9 essential elements - you can use the same rules when developing your own layout.
In addition, we recommend using heat maps , which allow you to identify the hottest spots on your site and decide on the correct placement of the most important elements.
How to Design Website Layout 4
5. Create a Roadmap for Users
A high converting website layout is one that focuses users' attention on completing the primary target action.
The best examples of such layouts always “accompany” users along the conversion funnel. Whether you want the user to make a call, fill out a form, subscribe to a newsletter or register, you should create a so-called Road Map for them - a kind of guide that accompanies users from point A to point B, from point B to point C, etc., to the final goal. In this case, we are also talking about the interdependence and hierarchy of the layout elements - they should all direct the user to perform the target action.
6. Use working solutions
If you don't know where to start or what your layout should look like, take a look at your competitors. What website layouts do they use? What advantages do their sites have that you could replicate on your own website? What makes their design attractive to the average visitor?
If you find their layouts attractive and you know that your competitors are very popular, use their solutions when creating your own layout, complementing them with your own.
7. Don't forget about adaptability
Bounce rates increase 5 times if a site is not responsive or optimized for mobile devices.
The key here is to create a website layout that will not only display correctly on the mobile version, but will also reduce the time it takes to scroll the page on mobile devices. Place the most important information at the top of the page, but also create an opportunity for users to further study the information.
Make sure your layout displays correctly on all devices and that users see the same key information regardless of the device type.
How to Design Website Layout 9
8. Place elements of trust and social proof of authority
Users want to be sure that they have visited a site that they can trust, that other users, brands or organizations trust. You can easily increase conversion on your site by using social proof of authority and trust elements.
Trust elements include logos of brands and organizations that use your products or services. Social proof of authority can include customer reviews, links to customer cases, links to independent website quality assessment services, etc.
How to Design Website Layout 8
9. Keep testing!
No matter how much research you've done, your users will always be able to suggest more about what they'd like to see on your site.
If you want to get better conversions, you should test every element of your layout. For example, changing the placement of CTA buttons or their colors can significantly improve conversion rates, as shown by a Hubstaff study, which found that changing the color of a green CTA to red led to a 21% increase in conversions.
Conclusion
Above, we have listed all the necessary points that you should follow when creating the perfect high-converting website layout. Try, test, and implement, and you will get the best results!
That is why creating a high-converting website layout is a must for those who want to get more leads and customers. To do this, you need to follow 9 simple steps, which we will discuss below.
1. Simplify navigation
Hicks Law found in their research that the more choices you provide to a user, the longer they take to make a choice and the better they engage with the site. While longer time on site is good for business, too many choices can confuse the visitor, which can negatively impact their final decision.
The conclusion is: make the layout intuitive. The menu should include common elements such as the contact page, “About us”, blog, services, etc. These elements will be enough for simple and clear navigation of visitors.
2. Use free space
One of the mandatory steps in creating a high-quality website layout is the use of free space.
This doesn't mean you should leave white space between images and blocks. It means you should use it to direct users in the expected direction, such as CTA buttons.
How to Design Website Layout 2
A good example of this rule is demonstrated by Google. On the home page it is immediately clear what the user should do and there are no elements that distract him from the goal.
So, leave some white space and don't use a lot of elements (images, graphics, paragraphs, etc.) that make it difficult for users to take their next steps.
3. Use the right color scheme
We have shopify website design dedicated a separate article to this point, which details the meaning of colors in website design .
In short, 85% of online shoppers said that the color scheme of a website largely determines their purchasing decisions. The psychology of using the right color schemes is very important for marketers, especially when it comes to web design and website layouts.
How to Design Website Layout 5
4. Don't forget about the correct placement of text elements
When designing a website, you can delegate the task of creating the text to the main copywriter. However, you must know where this text should be placed to achieve maximum conversion.
How do you determine what elements should be on your site, what sections and where they should be placed for best conversion? Luckily, we've already written a detailed guide on how to create the perfect landing page and use 9 essential elements - you can use the same rules when developing your own layout.
In addition, we recommend using heat maps , which allow you to identify the hottest spots on your site and decide on the correct placement of the most important elements.
How to Design Website Layout 4
5. Create a Roadmap for Users
A high converting website layout is one that focuses users' attention on completing the primary target action.
The best examples of such layouts always “accompany” users along the conversion funnel. Whether you want the user to make a call, fill out a form, subscribe to a newsletter or register, you should create a so-called Road Map for them - a kind of guide that accompanies users from point A to point B, from point B to point C, etc., to the final goal. In this case, we are also talking about the interdependence and hierarchy of the layout elements - they should all direct the user to perform the target action.
6. Use working solutions
If you don't know where to start or what your layout should look like, take a look at your competitors. What website layouts do they use? What advantages do their sites have that you could replicate on your own website? What makes their design attractive to the average visitor?
If you find their layouts attractive and you know that your competitors are very popular, use their solutions when creating your own layout, complementing them with your own.
7. Don't forget about adaptability
Bounce rates increase 5 times if a site is not responsive or optimized for mobile devices.
The key here is to create a website layout that will not only display correctly on the mobile version, but will also reduce the time it takes to scroll the page on mobile devices. Place the most important information at the top of the page, but also create an opportunity for users to further study the information.
Make sure your layout displays correctly on all devices and that users see the same key information regardless of the device type.
How to Design Website Layout 9
8. Place elements of trust and social proof of authority
Users want to be sure that they have visited a site that they can trust, that other users, brands or organizations trust. You can easily increase conversion on your site by using social proof of authority and trust elements.
Trust elements include logos of brands and organizations that use your products or services. Social proof of authority can include customer reviews, links to customer cases, links to independent website quality assessment services, etc.
How to Design Website Layout 8
9. Keep testing!
No matter how much research you've done, your users will always be able to suggest more about what they'd like to see on your site.
If you want to get better conversions, you should test every element of your layout. For example, changing the placement of CTA buttons or their colors can significantly improve conversion rates, as shown by a Hubstaff study, which found that changing the color of a green CTA to red led to a 21% increase in conversions.
Conclusion
Above, we have listed all the necessary points that you should follow when creating the perfect high-converting website layout. Try, test, and implement, and you will get the best results!