Post by account_disabled on Feb 18, 2024 22:29:35 GMT -5
Control headline (Question): “Passionate about Betting – We are Too” Treatment one (Benefit): “Make More Money on Your Bets – Get Free Betting Tips” Treatment two (Loss aversion): “Stop Losing Money on Your Bets – Get Daily Betting Tips” Landing Page Headline Formulas Tested Case study 2: The second case study revolves around a series of headline tests I ran on Freemake.com’s landing page for their YouTube converter. The goal of the page is to get prospects to download the converter software.
The control headline was benefit-focused, but the wording made it Buy TG Database more of a statement headline: “Free YouTube Mp3 Converter” I tested the control variant against three treatments: Treatment one (Benefit): “Get Your Free YouTube Converter” Treatment two (Loss aversion): “Don’t Waste Money on Expensive MP3 Converters” Treatment three (Question): “Need a Free YouTube MP3 Converter?” Landing Page Headline Formulas Tested The benefit treatment performed a little better than the control, whereas the two other treatments underperformed. Case Study 3: This is an example from a series of headline tests I ran on the Mxchange.dk, a Danish portal through .
The page is targeted at prospects that want to sell a used cell phone, and the goal is to get them to set up an account. Control (Benefit): “Make Money on Your Used Cell Phone” (Direct translation of the Danish original) Treatment one (Loss aversion): “Avoid Losing Money on Your Used Cell Phone” (Direct translation of the Danish original) Treatment two (Question): “Need to Sell Your Used Cell Phone?” (Direct translation of the Danish original) Landing Page Headline Formulas Tested In this case, both treatments performed worse than the benefit headline.
The control headline was benefit-focused, but the wording made it Buy TG Database more of a statement headline: “Free YouTube Mp3 Converter” I tested the control variant against three treatments: Treatment one (Benefit): “Get Your Free YouTube Converter” Treatment two (Loss aversion): “Don’t Waste Money on Expensive MP3 Converters” Treatment three (Question): “Need a Free YouTube MP3 Converter?” Landing Page Headline Formulas Tested The benefit treatment performed a little better than the control, whereas the two other treatments underperformed. Case Study 3: This is an example from a series of headline tests I ran on the Mxchange.dk, a Danish portal through .
The page is targeted at prospects that want to sell a used cell phone, and the goal is to get them to set up an account. Control (Benefit): “Make Money on Your Used Cell Phone” (Direct translation of the Danish original) Treatment one (Loss aversion): “Avoid Losing Money on Your Used Cell Phone” (Direct translation of the Danish original) Treatment two (Question): “Need to Sell Your Used Cell Phone?” (Direct translation of the Danish original) Landing Page Headline Formulas Tested In this case, both treatments performed worse than the benefit headline.